For the client

• Expand the app with more features:
  • Wearable device integration
  • geolocation
  • gamification
  • customized diet plans and diet tracking
  • barcode scanner for nutrition tracking
  • Live streaming workouts
• Expand the eco-system to wearable devices and make it personal data centric
• Base on gathered data, we should try to fit them to a model that can be used for advertising or affiliate activities (high quality products from our partners)
• Influencer marketing
• Referral programs
• Paid advertising
• Content marketing
• Paid tutorial materials

For our company

• Providing a long-term maintenance service and consulting service
• Gathering knowledge of a new domain, so this kind of project will become easier for evaluating and implementing.